Search Traffic: A micro-niche doesn’t have millions of search traffic per month due to the fact that it is a small niche. A good bench mark for keeping in mind is that your micro niche search volume estimates shouldn’t go below 800 searches per month.  Less than 800 people searching for your keywords per month means poor sales for you even if you dominate the serp’s.

Competition: There must be a small enough number of other websites competing for the traffic you will receive to your micro niche. A targeted and well focused keyword can ensure that you will have fewer competitors to have to outrank in the search engines. A broad one word keyword will have you competing with literally millions of other websites to get to the front page of the search engines. Finding a targeted two, three, four, and even five word keyword phrase will considerably lower the number of websites competing with you for search engine traffic. You really shouldn’t go after keywords with millions of competing pages, it’s best to bring that number of competition down to a workable number within the hundred thousand range.

Strength of Competition: You must always assess the seo or search engine optimization strength of the pages that are competing for your keywords. This assessment must include on page as well as off page seo factors. Off page factors are things like well aged domains in your topic area which you will not be able to control if you have a brand new website. So then it becomes extremely important to analyze the strength of the sites you will be competing with for a first page search engine ranking. The weaker the competition is in on page seo factors, the better it is for you.

• What are on page seo factors to take into consideration?
• Do the other sites in your chosen micro niche use your chosen keyword set in their url?
• Do they use the keyword in their site’s title tag?
• Do they use the keyword when making backlinks to their site?
• Do they use the keyword in the header tag or H1 tag?
• Do they use the keyword in their site’s description?

The more you come to find that competing web sites in your chosen micro niche are not optimized for your particular keywords, the better chance you have of getting to the front page of the search engine listings if you take the time to optimize your site with the suggestions I’ve listed above.

The bottom line is that a micro niche embraces the concepts of seo to the fullest extent and if you as a blogger or website owner can do that in your chosen niche, then success is yours to do with as you please.

Today’s post is all about the mysterious business of SEO.  If you’re new to blogging then you’ve probably seen the term floating around the Internet and wondered what the heck the fuss is all about and whether or not you need it in order to survive online as a blogger.

Let me start by saying that the term SEO stands for search engine optimization.  What this means is every time you search for something for example “red tennis shoes” on Google, any webmasters who run sites that match your search words “red tennis shoes” want to be as close to the top of the first page of results that Google or any other search engine comes back with.

Have you ever had a look when you’re searching in Google at just how many sites are returned for your keywords? It can be an enormous amount of websites that often number in the millions. Since the Internet has been around since the early 90’s, there are literally millions of websites out there that span all kinds of topics and interests but they can’t all be the number one search result right at the top of Google’s results page.

So how do webmasters get to the top of Google?  That’s where the optimization part of SEO comes in.  Webmasters who run sites or blogs that match the keywords you type in to search engines will optimize their sites to ensure that they are right there at number one.  Why do webmasters use SEO techniques?  The bottom line: money and sales.  If you’re a webmaster with a product to sell, then you will be extremely motivated to optimize your website or blog to fit somewhere on the first page of search engine results.  But what if you’re a blogger who just writes for yourself or your friends?  Or even just a hobby blogger not interested in money?  Then learning search engine optimization techniques is probably not a huge concern for you as the financial aspect of blogging most likely doesn’t concern you. However, if you are looking to supplement your income through your website, then you should really know the basics of search engine optimization even before you put up your first site or blog.

The topic of SEO is a very broad one and encompasses more than just a few tips and tricks.  There are even folks who have written whole books on the subject of search engine optimization and courses available online.  If you’re serious about getting to the top of Google, it’s worth investing in a good seo book or online course to help your site reach the top of Google and stay there.