How Often Should I Post To My New Blog?

A question all new bloggers have at one time or another is, how often should I post? There’s no firm rule about this, but here are some guidelines:

Some posting schedules are too frequent and a waste of good quality posts, while others are more efficient at getting your articles out there in force. What your personal posting schedule relies on are two crucial factors, one being the size of your readership and two being the quality of your posted messages.

If your blog attracts several hundred visitors per day, over posting made be detrimental to your success as great posts travel through the blogosphere by word of mouth and social circles, so it’s best not to post several times a day in order for your best posts to gain a certain amount of exposure. Replacing a post that hasn’t received enough exposure with an inferior quality post just for the sake of publishing regularly will only lead to your best posts not making its as far as they can go. Provided you have enough time for quality content that is ideally suited to a small number of blog readers, then posting could be scheduled every two days until your readership picks up.

What sort of numbers are we looking at for a more frequent posting schedule? While there’s no hard and fast rule a good guideline to follow is to wait until you have more than 1000 visitors per day, and then publishing good quality posts and content once per day is no longer wasteful and reaches your intended audience. In this way, you ensure that you have enough posts that will be seen by real visitors to your blog instead of posting frequently in the early days of your blog when few readers are watching or reading your blog. A schedule like this keeps your good quality content from going to waste.

One thing to remember when starting a new blog is that your content and your posts will take some time to draw in your readers, but steady writing and a regular posting schedule will build up your readership and gets your posts were booked at sooner and more frequently than when you first began your blog. The main thing to remember with blogging is that it’s easy to be over enthusiastic about getting your writing out there to the rest of the world but too much too soon may not be seen by actual readers and you risk burning out before you even get started. It also goes without saying that producing quality content and posts for your blog takes time and diligence and posting three or four times per day probably isn’t going to be your best work but more of a rush job or short little posts that are more like notes and than real posts.

So the bottom line on posting frequency is, start slowly while honing your writing skills and build up your posting schedule frequency as your readership and traffic builds.

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